https://www.ezratruneh.com/about daily 0.75 2023-08-10 https://www.ezratruneh.com/work daily 1.0 2021-05-12 https://www.ezratruneh.com/work/memorygarden monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1600103482592-FP5PMAXK1TA85EGOK4FA/Screen%2BShot%2B2020-02-18%2Bat%2B5.04.24%2BPM.png Work - Memory Garden https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1600103442589-6NMDQJXFKP28AC9FGBP5/Screen%2BShot%2B2020-02-18%2Bat%2B1.43.07%2BPM.png Work - Memory Garden https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582049041544-QW5XP6FXG7NVYTKDRE21/affinity_diagramming.jpg Work - Memory Garden - Clusters & Insights Reasons for visiting: Atmosphere, Friends, Niceties People enjoy the scenic atmosphere, nice weather, local vendors, making positive memories. These memories can become hazy and unclear with time. People like going with their friends and socializing. High quality groceries and yummy food. Navigation Website: some use it, some do not. When used, mostly for checking logistics (where / when). Physical pathfinding (at the market): most people do not have a concrete strategy. Prefer to wander around, not in a rush. Meandering. Issues: ATM/Money, Parking, Crowdedness, Vendor communication, Time Most people know they need to bring cash, but often forget. Usually someone with them will pay in cash. Finding parking is a huge inconvenience. People hate waiting in line. A busy farmer’s market can feel nice, but means long lines and waiting times. People will give up on a line / purchase. Vendor presence at the market is inconsistent. Being at the market is time-consuming. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582043924235-AJ7VGAU7DI9E0UZTAQYT/ithaca_residents_1.png Work - Memory Garden - Ithaca Residents User summary: Two female Ithaca residents sitting on the dock at the farmer's market. They have been frequenting the market regularly for years and enjoy going for brunch or local produce. They typically spend several hours at the farmer's market meandering, eating, and chatting with each other. What was learned: Ithaca residents aren't rushed at the farmer's market but avoid crowds when possible. They tend to emphasize the positive aspects of the famers market since they've been going so long (more than 10 years in this case) and have so many fond memories of it. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582044273668-ZYPUQLWMECY33GVP4HY6/jery.png Work - Memory Garden - Professor Jery Stedinger User Summary: Jery has been living in Ithaca for several decades and has worked in Cornell's College of Engineering for 42 years. He is very familiar with local history and knows about nearly everything Ithaca has to offer. What was learned: Some Ithaca residents do not visit the market very frequently (usually 2 or 3 times a year). This user's favorite things about the market were the Ithaca souvenirs (paintings, woodworking) and unique foods like Belgian waffles, which he had very strong memories of despite not visiting the market within the past year. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582043148727-RWW6559CWUDU4G9QN92B/swimteam.png Work - Memory Garden - Cornell Swim Team User summary: Four female undergraduate Cornell students sitting at a table before practice. They are two sophomores and two seniors. They go to the Farmers Market spontaneously, and only go a handful of times per season. They typically spend around two to three hours at the farmers market when they do go. They go for the brunch options, and to enjoy the sunshine while sitting around the dock. What was learned: These users have specific things they go to the Farmers Market for (e.g. cinnamon rolls). Frustrations include long lines and payment methods. Despite these frustrations, they still enjoy the atmosphere and scenery of the farmers market. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1581955009940-FFGGHYU3I4TR97PVN5HQ/ithaca-farmers-market-opening-day_mroczek-jacob_20190406_14.jpg Work - Memory Garden The market is only open seasonally, but typically attracts well over 5,000 people a day. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1581954987033-PZHT5IX4V3WZXKJ98UH5/farmers-market-front.jpg Work - Memory Garden The market first opened in 1973 as a venue for local vendors to sell goods. It rapidly expanded and quickly became an Ithaca tradition. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582051403783-EKU3EOYJWOAMF7BLCLDD/Screen+Shot+2020-02-18+at+1.43.07+PM.png Work - Memory Garden We went through several iterations of sketching, whiteboarding, and paper prototyping. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582064795865-T63MLGG687AEKTD7YTM1/app_structure.jpg Work - Memory Garden - Architecture We architected our app based on our knowledge of Vue’s Component and View structure. Each “Flower” memory is a component within the “Gallery” view, and each “Challenge” task is a component within the “Challenges” view. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582064830304-XHZ7NUZ9BDU4ZPOL646U/pseudocode2.png Work - Memory Garden - Pseudocode Our app was designed to use initial “seed data” in order to get the user started. We ran into technical challenges with dynamically rendered gallery content because unlike user-generated data, the seed data is not kept in browser storage. We had to rewrite our gallery algorithm to simultaneously access a local JSON file as well as pull from the Web Storage API. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582063513760-WJW1LI1S8AFBET8PLRC8/Screen+Shot+2020-02-18+at+5.04.24+PM.png Work - Memory Garden Our main wireframe after several rounds of iteration in Figma. Users of our app encounter two main screens: the flower garden, and the challenges list. Our users cherish their memories of the Farmer's Market, but over time they tend to fade. With our app, they are encouraged to explore new things at the Farmer's Market and then record those memories via the challenges list. Afterwards, those memories live on as flowers in their garden. https://www.ezratruneh.com/work/schlumberger monthly 0.5 2020-02-26 https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582180006734-UQGPPPY6OQV2LLWAL2TM/Blurred+Schlumberger+Poster.png Work - Schlumberger https://www.ezratruneh.com/work/wecycle monthly 0.5 2020-02-19 https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582124401592-IBFMWTF60SZML3RZV53X/image5.jpg Work - WeCycle - Paper Prototyping We created a paper prototype and asked five users of our target audience to participate in usability tests. Feedback identified several problems, such as vagueness around our “points” system, difficulty in filtering the leaderboard, and lack of instruction on the camera page. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582124054663-B7CGLPEMKRZR5GM5P2GI/image2.jpg Work - WeCycle - Storyboards We created storyboards to speculate on how the app would function in the daily lives of people in our target audience. We imagined that WeCycle would fit seamlessly into, as well as complement, their frequent behaviors around recyclable and non-recyclable waste they produce. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582072129896-DWB68TVZ7E3G8OTCTE7P/affinity_diagram.jpg Work - WeCycle - Affinity diagram findings We identified six clusters from our activity notes from these interviews: identity, knowledge and awareness, challenges, motivation, opinions on society, and habits. We further concluded that identity, as well as knowledge and awareness, contribute towards personal challenges, motivations, and opinions on society. Together, these three latter categories impact personal habits. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582123178738-5I0ENLPWS5BN3K6KOPEG/image3.jpg Work - WeCycle - Preliminary sketches We made several app sketches based on our tasks. Users should be able to track what and how much they are recycling and throwing away as trash. Users should be able to see summaries over time of how much they recycled, and these summaries should be supported with meaningful visualizations. Users should be able to adapt and learn through frequent tips and reminders from the app. Users should be able to compete with other users (friends, families, or strangers) on leaderboards. Users should be able to see community updates and like or comment on such updates. https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1582125654867-BPAPKOUZFQ7FBD6ISFDZ/wecycle+screens.png Work - WeCycle https://www.ezratruneh.com/work/hand monthly 0.5 2020-02-19 https://www.ezratruneh.com/work/sensemaking monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1595369163517-7TTQ4J86KWKUYKBKNUVK/sensemaking+model.jpg Work - Research: Sensemaking of Film Figure 1: Proposed sensemaking model of psychological horror films https://www.ezratruneh.com/work/diet-choices monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5e4aa540824a5d6cda10b78c/1595369654135-CHQXC9KLRI1NBGXEDUX7/diet+choices+graph.jpg Work - Research: Effect of Visual Stimuli on Diet Choices Figure 4: Food choice health scores before exposure to unhealthy stimuli